YOUR TOOLKIT
Free and low-cost tools we actually use.
Every tool on this page is one we’ve tested, trust, and recommend. Organized by what you need to do — not by alphabet.
AI Tools
ChatGPT
Free
Your AI writing assistant. Social posts, emails, product descriptions — done in minutes.
Claude
Free
Another powerful AI. Great for longer writing, planning your business, and thinking through strategy.
Canva AI
Free
Design graphics with AI help — even if you have zero design skills.
Creating Content
Canva
Free
Design social graphics, presentations, and marketing materials. Drag and drop.
CapCut
Free
Edit short videos for social media. Professional results, no experience needed.
Email Marketing
MailerLite
Free
Send beautiful emails to your list. Free up to 1,000 people.
Mailchimp
Free
Another solid option for email. The free tier is generous for beginners.
Not sure which tools you need?
The Roadmap page shows you what’s right for your phase.